In general, buyers are paying only moderate premiums in Apple Watch resales. Obviously, some sellers are trying to test the market with the hopes of making as large a profit as possible on their timely device purchase. For instance, no one bid on a 42 mm Milanese Loop Apple Watch listed at a "Buy It Now" price of $1,499, which shouldn't be surprising considering the gadget can be purchased at retail for just $699. One thing that's particularly interesting is that dozens of listings with "Buy It Now" prices and many with side-by-side "Buy It Now" prices and high starting bid prices came and went on Monday after attracting no bids whatsoever.
It's hard to draw many conclusions about the height of Apple Watch demand and the state of consumer patience from such all-over-the-map results. Yet another Apple Watch auction that ended Monday, for a 38 mm model that retails for $349, wound up selling for $480. The results of some of the online auctions ending on Monday were puzzling: In one auction for a 38 mm Stainless Steel with Black Classic Buckle Apple Watch, the final bid was $610 (original price: $649), while a 42 mm version of the same Apple Watch (original price: $699) went for $910 in an auction that ended at almost the exact same time on Monday afternoon. Another Apple Watch, a 38 mm with a Black Sport Band, received 20 bids and sold for $561, barely over the retail price ($549).
In one eBay auction that closed on Monday, a 42 mm Stainless Steel Apple Watch with link bracelet that retails for $999 was purchased for $1,400. In some cases, they are indeed, but often not to the extent that sellers might hope. OK, so people selling stuff online are trying to make a quick buck by taking advantage of impatient Apple fans: Nothing new here. Mind you, anyone can place an order and pay the retail price at the Apple Store for these exact same watches the only reason anyone would pay a premium for an Apple Watch via eBay is that-assuming the listing is legitimate-you'd be able to show it off a few weeks sooner. We probably shouldn't be surprised that some sellers appear to be exceptionally opportunistic and greedy, occasionally posting "Buy It Now" prices that are 200% to 600% higher than retail. As ReCode noted over the weekend, most eBay listings for Apple Watches were of the "Buy It Now" variety, in which sellers post a flat price for the item rather than putting it up for an online auction.
Naturally, this combination of strong demand and limited short-term supply led Apple Watches to begin appearing for resale on eBay almost as soon as Apple started accepting preorders. Part of the draw of being an early adopter is the opportunity to get one's hands on the newest tech before everyone else, and a certain group of consumers is sure to be too impatient to wait until summer to get their hands on the new Apple Watch. The first customers who preordered Apple Watches, however, will have their shiny gadgets in hand starting on April 24 or soon thereafter. Apple reportedly received roughly one million orders last Friday, and demand has been so high that orders placed now won't be delivered until June or even later in the summer.
#Ebay watcher alert update
I don't currently have any expired/relisted items on my watch list, but I sure thought there was an eBay "note" saying that the seller had relisted the item-because I always go in and update those myself.By most accounts, the Apple Watch did a terrific business on the first day customers could place preorders.
I also get a "Watched Item Reminder" in my notifications on eBay when an item I'm watching is about to expire. (Here's the subject line of my email: " (1) Relisted item: Paperproducts Designs (etc.)" I've also received a couple of "Price Reduced on Item" emails in the past. I just received a "Watch item relisted" notification email this morning. I would like it if my watchers were made aware when I relist and lower the price of an item they were out of curiosity, I check my own communication preferences and discovered buyers can opt in/out of notification emails for: This seems like such simple technology - it surprises me that smaller platforms have this ability but eBay doesn't. Furthermore, on my watched item list it simply showed the listing had ended - not that it had been reduced in price or relisted.
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